Brand Spotlight: Ouai Haircare
I’m saying yes to Ouai Haircare
For the longest time, I had no idea how to pronounce the name of this brand: Ouai Haircare. I was saying, “Oh-ey,” like the Netflix sci-fi
show, The O/A. LOL! The proper pronunciation is “whey,” like the protein powder, and it’s a casual way to say “Yes” in French.
Ouai is a pretty new American line that was started in 2016 by celebrity hair stylist Jen Atkin. She’s worked on Gwen Stefani, Jessica Alba and many other locks of the A-listers. The products are cruelty-free and paraben-free, and they range from $24-32, so they’re in the Bumble and Bumble/R+Co/IGK price range. You can find the brand’s shampoos, conditioners, hair supplements and styling products (and a couple of body products thrown in for fun) at Sephora.
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There are about 30-something products, give or take, so it’s a pretty streamlined brand. Jen’s aim was to make products that make it seem like you spent two hours styling your hair, when in reality you spent 15 minutes. and girl, when you’re chasing down a rambunctious toddler who is currently into everything, you don’t even know how much that speaks to my soul!
From the left: Ouai repair Conditioner ($28), rose Hair & Body Oil ($32) and finishing Creme ($24)
The line isn’t just about getting sh*t done in minimal time. The tubes and bottles also look lovely perched on a bathroom shelf (you know me and those sans serif fonts, man!), and everything — seriously, every product — smells like perfume from a hard-to-find fragrance boutique in Paris. Like, sometimes I spray the dry Shampoo, which smells like violets, roses, musk and lemons, into my roots as an improv perfume. all of the products look and smell expensive and indulgent, but they’re also price-wise accessible.
Wash and wear waves!
I never thought I could have wash-and-wear hair, because it always seems like I have to do something significant to my mop to keep it from looking unkempt and cray, but with the five Ouai products I’ve been using, gasp! — I’ve been liking this whole minimalist hair thang. My hair is kind of wavy and slightly wild, but it hasn’t been out of control. It’s like I’ve been riding a bike through the streets of Paris! I feel like it looks like I tried, ya know? but I didn’t try too hard. Yes, my inner French girl is squealing with delight.
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Katten & make-up sweatshirt ??
$ 42
Winkel nu
Dry Shampoo($24), repair Shampoo ($28), repair Conditioner ($26)
I’ve been using the repair Shampoo ($28) and repair Conditioner ($26) before towel drying. then I work in a few drops of the rose Hair & Body Oil ($32) onto the ends, let it air dry overnight. Then, in the morning, I scrunch in a touch of finishing Creme ($24) for s’more lightweight moisture and frizz-taming.
On the mornings when I don’t wash my hair, I’ll spray the dry Shampoo ($24, and there’s no white cast or crunchy strands, yay!) on my roots the night before.
I’d say that you definitely can’t miss the rose Hair & Body Oil, which is now one of my must-haves. You guys, it’s the real deal! The oil is rich and deeply moisturizing, but it isn’t hella greasy or heavy, and it smells like a Byredo perfume (my nose gets roses, lemons, lychee, cedar and white musk). I use it on the ends of my hair and all over my body — even on my Fred Flintstone feet. Het is al goed.
I wish this came in a smaller travel-sized bottle, because I want to take it with me everywhere. When Sephora does the next VIB sale, I’m getting a couple!
Repair Shampoo ingredients
Water, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, PEG-7 Glyceryl Cocoate, Acrylates Copolymer, Cocos Nucifera (Coconut) Water, Panthenol, Glycerin, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) root Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) leaf Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Oil, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Rice Oil Glycereth-8 Esters, Jojoba Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Dimethicone, Amodimethicone, Cyclopentasiloxane, Dimethiconol, Silicone Quaternium-22, Divinyldimethicone/Dimethicone Copolymer, Cocamidopropyl Betaine, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Glycol Disterate, Fragrance, Hydrolyzed vegetable protein PG-Propyl Silanetriol, cystine bis-pg-propyl silanetriol, natrium-PCA, PCA, polyquaternium-7, diisostearylmalaat, laureth-23, laureth-4, trideceth-12, C12-13 PARETH-23, C12-13 PARETH-3, polyglyceryl- 3 Caprate, Cetrimoniumchloride, Palmitamidopropyltrimoniumchloride, Polysilicone-15, Leuconostoc / Radijswortel Filtraat, Natriumlactaat, Pentyleenglycol, Propyleenglycol, Dipropyleenglycol, Guar Hydroxypropyltrimoniumchloride, Disatrium EDTA, Citrinezuur, Kaliumhydroxide, Citrinezuur, Kaliumhydroxide, Distareth-75 IPDI, Bht, fenoxyethanol, chloorphenesine, kaliumsorbaat, natriumbenzoaat, benzylalcohol, benzyl salicylaat, hexylcinneling
Reparatieconditioner ingrediënten
Water, cetearylalcohol, BehanceRimoniumchloride, cetylalcohol, stearamidopropyl dimethylamine, amodimethicon, cetylesters, gehydrogeneerd ethylhexyl olivaat, butyroscmum parkii (shea) boter, jojoba esters, oryza sativa (rijst) zemelen olie, panthenol, cocos nucifera (kokosnoot) water, Glycerine, laurdimoniumhydroxypropyl gehydrolyseerde keratine, fyllostachis bambusoides sap, tamarindus indica zaad gom, daucus carota sativa (wortel) wortelextract, gehydrolyseerde hibiscus esculentus extract, jasminum officinale (jasmijn) bloem extract, nasturtium officinale extract, helianthus annuus (zonnebloem) zaadextract, Helianthus annuus (zonnebloem) extract, Zingiber officinale (gember) wortelextract, amaranthus caudatus zaadextract, Moringa oleifera zaad extract, gehydrolyseerd lijnzaad extract, pisum sativum (erwt) extract, cynara scolymus (artisjok) bladextract, oryza sativa (rijst) zemelen Extract, rosmarinus officinalis (rozemarijn) blad extract, alanine, arginine, glycine, histidine, isoleucine, fenylalanine, Proline, serine, threonine, valine, tocoferol, gehydrolyseerde rijst-eiwit, gehydrolyseerd maïsiwit, gehydrolyseerd gist-eiwit, gehydrogeneerde olijfolie-ongeponaliseerde, isododecaan, ethylhexylglycerine, propaandiol, geur, C11-15 PARETH-7, gehydrolyseerde plantaardige eiwit PG-propyl silanetriol, Cystine bis-pg-propyl silanetriol, natrium PCA, PCA, diisostearyl malaat, cetrimoniumchloride, laureth-9, trideceth-12, polysilicone-15, leuconostoc / radijswortel filtraat, natrium lactaat, aspartinezuur, polysorbaat 60, pentyleenglycol, Hydroxyethylcellulose, guar hydroxypropyltrimoniumchloride, pentaerythrityl tetra-di-t-butylhydroxyhydrocinnamate, tetrasodium EDTA, citroenzuur, bht, caprylyl glycol, fenoxyethanol, chloorfenesine, benzoëzuur, benzylalcohol, sorbinezuur, alpha-isomethyl-ionon, limoneen
Rose Hair & Body Oil Ingrediënten
Helianthus annuus (zonnebloem) zaadolie, C15-19 alkane, butyrospermum parkii (Shea) olie, Crambe Abyssinica zaadolie, Rosa Moschata zaadolie, prunus Armeniaca (abrikoos) kernelolie, plantaardige olie, Camelina Sativa Seed Oil, Parfum (geur) , Ethylhexylmethoxycongnamaat, benzotriazolyl dodecyl p-cresol, linalool, citronellol, geraniol, CI 26100 (rood 17)
Finishing Creme Ingrediënten
Water, dimethicon, glyceryl stearaat, PEG-100 stearaat, propanediol, propanediol dicaprylaat / caprate, cetearylalcohol, cetylalcohol, ammoniumacryloyldimethyltauraat / VP-copolymeer, gehydrogeneerd ethylhexyl olivaat, butyrospermum parkii (Shea) boter, jojoba esters, oryza sativa (rijst) Zeme olie, Cocos Nucifera (kokosnoot) water, Panthenol, glycerine, tocoferol, fyllostachis bambusoides sap, tamarindus indica zaad gom, daucus carota sativa (wortel) wortel extract, gehydrolyseerd hibiscus esculentus extract, jasminum officinale (jasmijn) bloem extract, nasturtium officinale extract , Helianthus annuus (zonnebloem) zaadextract, Helianthus annuus (zonnebloem) extract, Zingiber officinale (gember) wortelextract, amaranthus caudatus zaad extract, Moringa oleifera zaad extract, gehydrolyseerd lijnzaad extract, pisum sativum (erwt) extract, cynara scolymus (artisjok) bladextract, oryza sativa (rijst) zemelen extract, rosmarinus officinalis (rozemarijn) blad extract, alanine, arginine, glycine, histidine, isole ucine, fenylalanine, proline, serine, threonine, valine, aspartinezuur, laurdimoniumhydroxypropyl gehydrolyseerde keratine, gehydrolyseerde rijst-eiwit, gehydrolyseerde mais-eiwit, gehydrolyseerd gist-eiwit, gehydrogeneerde olijfolie-onaverifiables, ethylhexylglycerine, propanediol, PEG-8 bijenwas, bis-cetearyl amodimethicone , Gehydrolyseerde plantaardige eiwit PG-propyl silanetriol, cystine bis-pg-propyl silanetriol, steareth-21, C32-36 isoalkylstearaat, stearyl tehenate, behenylalcohol, ceteareth-25, ceteareth-7, polyglyceryl-3 stearate, ppg-26- Buteth-26, polyquaternium-11, parfum (geur), natrium-PCA, PCA, diisostearylmalaat, bis-diglyceryl polyacyladipate-2, ethylhexylmethoxycinname, ethylhexyl salicylaat, butylmethoxydibenzoylmethaan, polysilicon-15, leuconostoc / radijs-root-filtraat, fytinezuur Natriumlactaat, polysorbaat 60, PEG-40 gehydrogeneerde ricinusolie, pentyleenglycol, hydroxyethylcellulose, citroenzuur, aminomethylpropanol, bht, caprylylglycol, fenoxyethanol, chloorphenesi N, benzoëzuur, benzylalcohol, sorbinezuur, natriumbenzoaat, benzylbenzoaat, benzyl salicylaat, hexylcinnele, methyl 2-OHydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol, butylfenylmethylpropional, hydroxycitronellal
Droge shampoo-ingrediënten
Hydrofluorocarbon 152a, dimethylether, alcohol Denat., Zeoliet, VP / VA-copolymeer, Panthenol, Tocopherylacetaat, Actinidia Chinensis (kiwi) fruitextract, Aloë BarbaDensis (Aloë Vera) bladextract, Hedychium Coronarium (gember) root-extract, Mangifera Indica ( Mango) fruitextract, passiflora incarnata (passie bloem) extract, helianthus annuus (zonnebloem) zaadextract, glycerine, butyleenglycol, water, geur, acetyl triethylcitraat, pin / ppg-17/18 dimethicone, benzoëzuur, sorbinezuur, fenoxyethanol , Chloorphenesine, Alfa-isomethyl Ionon, Limoneen, Geraniol, Hydroxycitronellal, Linalool, Citronellol
Als u in kleur behandeld of beschadigd haar heeft, voegt u de Reparatie Shampoo en Conditioner toe aan uw verlanglijstje. Ze zijn geweldig voor chemisch behandeld, gekleurd en hittebeschadigd haar. Beide producten kunnen nevenkussen zoenen naar de shampoo en conditioner van Oribe voor een prachtige kleur, die legitiem zijn, maar zooo duur op $ 44 een fles.
Ouai Repair is net zo effectief, maar de helft van de prijs. Reparatie shampoo en conditioner heeft tamarinde zaadextract voor vocht en keratine om de haarcuilticle glad te maken, en ze schoonmaken en hydrateren zonder een zware coating achter te laten. Mijn strengen lijken minder te breken, en mijn wortels en hoofdhuid? Ah … zo goed. Geen olie of opbouw. Gewoon schoon, frisgevoel, vers ruikend haar. Mijn ruikt alsof ik een bloemkroon van rozen, jasmijn en irissen en lelies draag.
Ja, ik zeg: “Oui” naar Ouai!
YAY voor het doen van was op vakantie!
Mijn ouders gaan de volgende week met ons mee op vakantie naar Hawaï (we verblijven allemaal in hun timeshare), en mijn moeder stuurde me vanmorgen om me te vertellen dat er een wasmachine en droger in het appartement is. Ik kan niet geloven dat ik dit zeg, maar daar ben ik zo enthousiast over. Het betekent dat ik minder kleding kan brengen, die me hopelijk zal helpen bij mijn missie om mijn bagagebelasting op te lichten.
Is drie paar shorts genoeg voor een reis met een week …? Of moet ik een vierde brengen? Of misschien kan ik wegkomen met twee.
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Oooh, stroomlijning!
Uw vriendelijke wijk schoonheidsverslaafde,
Karen